Post by Frank Blades on Dec 2, 2008 15:44:22 GMT
Brothers Drinks (www.somersetmade.co.uk/oldscrump/ciderfarms/brotherscider.php) will be running an outdoor advertising campaign in the lead up to Christmas.
The advertising theme “You can't choose your family but you can choose your brothers”, will feature 96-sheet poster sites across the UK, including prestige billboards in London.
Running from Dec 1-15, the advertising will feature Brothers Festival Edition pear cider and Brothers strawberry and pear cider.
The latest activity follows extensive 2008 sponsorship and advertising totalling more than £2 million in support of the brand.
Brothers Drinks’ head of marketing Phil Plowman said: “It's important for us to support the trade and create continuous awareness among consumers at all times.
“This is not just a Christmas push, it is part of our continuing strategy to grow sales through a wide variety of media channels.”
[Published: 28th November 2008 in Off Licence News www.offlicencenews.co.uk]
Written by: Nicola Collenette
The advertising theme “You can't choose your family but you can choose your brothers”, will feature 96-sheet poster sites across the UK, including prestige billboards in London.
Running from Dec 1-15, the advertising will feature Brothers Festival Edition pear cider and Brothers strawberry and pear cider.
The latest activity follows extensive 2008 sponsorship and advertising totalling more than £2 million in support of the brand.
Brothers Drinks’ head of marketing Phil Plowman said: “It's important for us to support the trade and create continuous awareness among consumers at all times.
“This is not just a Christmas push, it is part of our continuing strategy to grow sales through a wide variety of media channels.”
[Published: 28th November 2008 in Off Licence News www.offlicencenews.co.uk]
Written by: Nicola Collenette